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Broadway Grand Rapids

Social Media & Marketing Intern (Part-Time)

Broadway Grand Rapids seeks a dynamic, creative, and social savvy intern to join our team. The intern will assist in developing social media strategy, content creation, and promotional efforts to drive ticket sales, expand brand awareness, and reach a wider audience in West Michigan.  This is a fantastic opportunity for someone interested in gaining hands-on experience in the non-profit arts sector while honing their social media and marketing skills.

Organization Summary:

Broadway Grand Rapids (BGR) is a non-profit organization that was established in September of 1988 with a mission to bring the very best of national touring Broadway productions to Grand Rapids. The Broadway series, sponsored since 2010 by Fifth Third Bank, has included nearly every major title to hit the stage from Disney’s The Lion King to Hamilton.  Broadway Grand Rapids is dedicated to nurturing the cultural landscape of the community and contributing to the professionalism, status, vision, and heart of Grand Rapids. BGR aims to entertain, educate, and engage diverse audiences across West Michigan and create an environment where all community members feel welcome.

Key Responsibilities:

  • Social Media Management: Assist in managing and maintaining our social media platforms (Facebook, Instagram, TikTok, etc.) by creating and scheduling engaging content, monitoring interactions, and responding to comments/messages.
  • Campaign Support: Contribute to the planning, execution, and analysis of marketing campaigns to promote upcoming events.

  • Audience Engagement: Actively engage with our online community by responding to comments, messages, and feedback in a timely and professional manner.
  • Collaboration: Work closely with the marketing team to brainstorm ideas, contribute to campaign planning, and ensure consistent branding and messaging across all channels.

  • Volunteer Management and other Administrative Tasks: Assist with scheduling and communication to volunteers and help with various administrative tasks related to marketing and communications as needed.


Currently pursuing a degree in Marketing, Communications, Arts Administration, or a related field.

Preferred Skills:

  • Strong passion for the arts and a keen interest in non-profit organizations.
  • Excellent written and verbal communication skills.

  • Proficiency in using social media platforms (Facebook, Instagram, Twitter, etc.) for business purposes

  • Creativity and ability to think outside the box when developing content and campaigns.

  • Familiarity with Adobe Creative Suite is a plus.

  • Self-motivated and able to work both independently and collaboratively.

  • Positive attitude, flexibility, and a willingness to learn and adapt.


Fall (Sept. 2024 – Dec. 2024)

Winter (Jan. 2025 – May 2025)

Flexible start and end dates.  Minimum 10 hours per week. The internship hours can be tailored to align with academic schedule or other commitments.

To Apply:

Interested candidates should submit a cover letter and resume, with Social Media/Marketing Intern in the subject line, to jpascua@bwaygr.org   Deadline to apply for fall is August 16, 2024.  Deadline to apply for winter is December 1, 2024.

Broadway Grand Rapids is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.


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